As we know, the world of marketing is in constant and rapid evolution: sounds, images, and words associated with various products are becoming an increasingly integral part of our daily experience. Yet, among the five senses, there is one that has so far been overlooked but holds a surprising power: the sense of smell. This is where the idea and development of “olfactory marketing” originate an increasingly widespread strategy that leverages the unique ability of scents to evoke emotions and memories, thus influencing consumer behavior.
The Sense of Smell: A Powerful but Undervalued Sense
The sense of smell is directly connected to the limbic system, the part of the brain responsible for emotions and memory. This is why a particular scent can instantly transport us back to a specific moment in our lives, triggering pleasant sensations and a sense of well-being.
Olfactory Marketing: How Does It Work?
Olfactory marketing refers to the strategic use of scents to enhance customer experience in various contexts. In retail stores, a pleasant fragrance can make the environment more welcoming, encouraging customers to stay longer and increasing the likelihood of purchases. In hospitality settings, relaxing scents create a pleasant and soothing atmosphere, improving the perception of service quality. At events or public gatherings, a distinctive scent can reinforce brand identity.
The benefits are numerous: enhancing customers’ and employees’ moods and well-being, increasing dwell time, strengthening brand identity as a key and memorable element, and differentiating from competitors.
Mar Plast FRESKIN
FRESKIN is Mar Plast’s new air freshener, designed to fit discreetly and elegantly into any environment, thanks to its compact size and refined appearance.
It is a wall-mounted fragrance diffuser with a replaceable cartridge, combining modern design with advanced technology, making it ideal for professional use in public restrooms.
Its easy installation and maintenance ensure a consistent and subtle fragrance distribution, while the availability of different scents: Bergamot & Sandalwood, Linen Breezer, and Citrus Mango, allows you to tailor the aroma based on the season, location, or event.
Olfactory Marketing for Your Business
Olfactory marketing is a powerful tool that enhances customer experience, bringing benefits and advantages to your business. To implement this strategy effectively, it is essential to define objectives, select the right fragrances, consider the context, experiment, and monitor results to determine what works best.
Harnessing the invisible power of scents can be a key factor in business growth. Thanks to our product lines for public restrooms, Mar Plast can support you in this journey.
